Arnaud de Lacoste is CMO of Acticall Sitel Group which he cofounded in 1994, now a world leader in customer relationship management, with 76,000 employees across 23 countries. In his role at the helm of the Group, de Lacoste is breaking strategic new ground in transforming and digitalizing the customer experience. A curious, passionate entrepreneur, his vision draws on the start-ups he meets all over the world.